About Us

Our Mission

Goldfinch Growth lifts up Iowa by adapting underutilized properties into vibrant, inventive places that tell compelling stories of the past while preparing communities for the future.


Bryan Friedman, Owner/Partner

bryan@goldfinchgrowth.com | 641-841-0808

Bryan oversees business operations for Goldfinch Growth. He is passionate about creating sustainable communities and using real estate to improve the quality of life for Iowans across the state. He holds a BA from Wartburg College and an MA in Urban Planning from the University of Illinois at Urbana-Champaign and is an expert in land use, tax increment financing, government permitting, community planning, and the re-purposing of commercial buildings. Before founding Goldfinch Growth, Bryan spent two decades working in local government in the areas of urban planning, economic development, and finance. 


Natalie Umsted, Owner/Partner

natalie@goldfinchgrowth.com | 515-802-6110

Natalie oversees new business development for Goldfinch Growth and is passionate about working with clients to build a cohesive vision for projects of all sizes. She holds a BA from the University of Northern Iowa and an MA in Sociology from the University of Connecticut and is an expert in community engagement and analysis. She is excited to work with community leaders and business owners across the state to drive progressive development in Iowa.

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